Before we had the internet to keep us on our toes, it was pretty common for people to get caught off guard on the first day of April.  Now, with trending hashtags and onslaughts of fake engagements, we are conditioned to question everything we come across on this day.

While we know the pranks are coming, we still don’t know exactly what to expect. I know for myself, on the morning of April 1st, the first site I go to is Google. No, not to peruse through cat images (I swear that isn’t part of my morning routine…), but I am dying to know what those creative geniuses continue to think of year after year.

But Google isn’t the only company to capitalize on this web trend.

hayWire’s favorite April Fool’s Day web pranks of 2015 are:

So how does this impact a company’s brand image, you ask? Well, it could have either a positive OR negative effect, depending on how well your prank resides with the audience.

There are a few (of many) variables that go into a memorable and positive web prank.

The prank should:

1. Match your company’s brand identity

It’s acceptable (and expected) for Google to be a bit goofy. Some companies fall on the other end of the spectrum where it may need to be a bit more formal, which could simply just mean a quick post to social media. Figure out where your company falls on the spectrum and run with it.

2. Be relatable and/or timely 

Notice the theme of selfies? Cats? Throwbacks? All of these have been universal trends this past year so it’s definitely good “timing” on their part.

3. Be cognizant 

Pretty self-explanatory – you need to keep your audience in mind, always. Be sure you get multiple opinions from people of various backgrounds to ensure your prank won’t offend a great deal of people.

4. Have some wit

Though-provoking content tends to stick with people longer than just some plain ol’ ad. It also is more likely to be brought up in conversation which is a huge win. So, get those brain juices flowing, folks!


Some may ask: what’s the benefit of participating in April Fool’s on the web? It’s creates conversation, provokes thought, and helps define that brand and the quirky attributes that come along with it.

Need some ideas for your next marketing act? Work with us!

Until next year, web jokesters.

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