In 2016, hayWire joined the Red Branch Media family and we’re so happy to be here! Red Branch Media, is a full-service marketing and advertising agency that caters to assisting clients in B2B, Non-Profit, FinTech and more. The Red Branch blog features articles on marketing, design, leadership, HR topics, social media and so much more. This article originally appears on the Red Branch Media blog and is reprinted here with permission.
Videos are an insane way to reach people. Just look at a few of these stats from Hubspot’s “31 Video Marketing Statistics to Inform Your Strategy [Infographic]:”
- Including video on a landing page can increase conversion by 80%
- Video in an email leads to 200-300% increase in click-through rate
- 1/3 of all online activity is spent watching video
- 92% of mobile video consumers share videos with others
Tweet This: Did you know video on a landing page can increase conversion by 80%? #GrowthHacking
Okay, you get the point. Videos are awesome. So where do you start in hopping on the video train to success? Not to worry, I have 3 types of videos you should be creating right now to turbo-charge your client’s business. Here we go.
Video 1: Stats Video
One of the most-loved types of video we create for our clients here at Red Branch Media are our legendary stats videos. Stats videos are themed, provide research-based information around topics interesting to their audience and include an intro logo animation, title, animated text statistics, background music, background stock images or videos, a soundtrack and an outro call-to-action.
What’s great about Red Branch stats videos is that they’re a good source for audiences to learn and view relevant stats about a particular subject and can be viewed in an engaging video. Just make sure that when you create any video with purchased elements that those elements (footage, videos, music, animations, etc.) are commercial use as well as any information is thoroughly researched.
The best way to get a feel for how these videos are presented is to view some of the stats videos we’ve created for our clients:
- iRevü – “6 Schemes to Supercharge Low-Performing Employees”
- Click Boarding – “7 Speedy Tips for Great Onboarding”
- Vector Talent Resources – “7 Reasons to Start an Employee Wellness Program… Stat!”
Video 2: Product Videos
As you might know, product videos are usually the bread and butter of a company. These videos are great for highlighting the key features of a company’s offerings, showing how to use the product or even explaining the competitive edge this product has over competitors.
Did you know, “after watching a video, 64% of users are more likely to buy a product online, according to Comscore.” Product videos can be extensive or brief, but before you make one it’s best to plan it out.
Work with your client to create a plan. What audience is the video for? Will it be sales based, informational or instructive? How long does the video need to be? Once you answer these questions, work with your client to create an outline and a script. If there will be a voiceover, we recommend you doing the recording so it can be recorded at the highest quality possible.
Not sure how to record quality audio for that voiceover you need? Check out How to Record Stellar Audio on a Budget!
For your product video, be sure to gather actual screenshots, screencasts and footage relating to the video from your client. If they can provide it, use a dummy login to their product so you can source your own. When you start putting the video together, use all client instruction and feedback, source your own screenshots and footage if needed as well as stock videos, images and soundtracks to enhance your video. Don’t forget to add an animated logo introduction to the beginning and a call to action at the end to direct viewers to a demo or product purchase page!
Here are some product videos examples we’ve created:
- GreenJobInterview – “Welcome to GreenJobInterview”
- ClearCompany – “ClearCompany Sourcing Module”
Video 3: Client-Based Video
The last video type is client-based videos. Now, this is a pretty general name, but these will cover things like social campaign videos (team videos, self-recorded Q&As, etc.), presentation videos (like webinars or event presentations) and company culture videos. These videos are super quick to make, as most of them will usually just include simple animations as well as a lower-thirds animation that feature a name, company, title, etc. and possibly a logo intro, outro call to action or hashtag.
These videos are the one acceptable place to use footage from your phone since they will more than likely just be shared via social media. Adding a background soundtrack is totally optional here.
Since client-based videos are pretty close to limitless, here are a few examples of a few we’ve created:
- Red Branch Media – “Red Branch Media Plays With Uber Cats!”
- Elevated by eHarmony – “#LoveYourWork” Series
Pro-Tip: Don’t forget to set up a YouTube and Vimeo account! Authorizing and making these pages official will ensure your videos not only reach large audience, but are easily shared. Don’t forget to use a good quality logo for the profile picture and to set up an engaging cover photo. Once you’ve done that, make sure to write up a great SEO (search engine optimized) description with links back to the client home page, contact information, etc.
Not sure how to SEO? Brush up with Noelle Murphy’s SEO Quick Tips Tuesday articles!
Using videos for your client is more vital to added success than it is a recommendation. According to “9 Impressive Video Marketing Stats Revealed at NewFronts Events This Week” by Adweek published in May of this year, they say that “…its audience consuming 4.2 million hours of Refinery29 videos across Facebook and YouTube in the past year.”
You don’t have to spend a lot of time or money on these videos either. Stick with simple stats, product or client-based videos and turbo-charge your client’s business. Don’t forget to include intro logo animations, soundtracks, engaging content and animations, an outro call to action and to set up and verify a YouTube and Vimeo account with an SEO description, profile photo and cover photo. Now go create some awesome videos!
Designer’s block? Read more about Creating Quality B2B Videos… FAST