A website is a great thing- a custom website by hayWire is even better. And just because you might have a slick website, there simply are things it can’t do for your business.
I know what you’re thinking. Why would a web design company not push the fact that a website can solve all your problems? Well, because it’s true. It can help do a lot of things, but not everything.
And just so we all have realistic expectations, here are things that a custom website CAN do for your business:
- Increase online leads
- Be a constant source of available information
- Increase brand awareness
- Act as a recruiting tool
- Probably more things I can’t think of.
But here’s the kicker and the one thing no website can ever promise doing. If anyone tells you otherwise, they’re lying. Ready for it?
A website CANNOT save a struggling business when done as a last ditch effort. Most of the time it can and will help, however, if your business is struggling with sales and growth and you think a website will solve all your problems then you may be setting yourself up for some major disappointment.
Just like a diet pill that promises hefty weight loss and a 6 pack of abs without changes to your lifestyle, no one would and should believe that a website as a standalone marketing effort can turn your company 180 degrees.
We believe so passionately about positive changes in your service, culture, product, etc. that we blogged about at least 3 times before. Check up on some light reading:
The Death of a Salesperson– tl;dr Everyone should be a salespersons in your organization.
Why A Great Customer Experience is your Best Marketing
Why Short-Term Marketing Cripples Your Growth
In addition to helping you create a new website, we are happy to advise and consult these areas that enhance your customer experience and allow you to grow- organically and sustainably. Give us a holler!