In 2016, hayWire joined the Red Branch Media family and we’re so happy to be here! Red Branch Media, is a full-service marketing and advertising agency that caters to assisting clients in B2B, Non-Profit, FinTech and more. The Red Branch... Read more
First, the facts. Email was, is and will be for some time, a crucial part of your B2B Marketing Strategy. Full stop. If someone tells you email is dead, they are a big liar. Research from McKinsey shows that emails are 40 times more likely... Read more
There are a lot of different metrics you can measure when it comes to email marketing. One of the most important is the open rate. You don’t get another chance to make a first impression, so you need to get that headline right and... Read more
