I used to be one of them. The folks who would “tut-tut” at CEOs who turned their noses up at social media, assuming they were snobby, elitist and out of touch. And maybe all those things are true but now I’m one of those... Read more
Do you ever send out carefully crafted emails packed full of useful information and wait for a reply that never comes? It can be extremely frustrating to feel like you’re talking and no one is listening. Some company leaders like Phil... Read more
Agile or “lean” marketing is often seen as the purview of the startup or SMB, which IMHO is a seriously flawed viewpoint. Why on earth would larger companies want to shy away from a marketing approach that is more efficient, (often)... Read more