In 2016, hayWire joined the Red Branch Media family and we’re so happy to be here! Red Branch Media, is a full-service marketing and advertising agency that caters to assisting clients in B2B, Non-Profit, FinTech and more. The Red Branch blog features articles on marketing, design, leadership, HR topics, social media and so much more. This article originally appears on the Red Branch Media blog and is reprinted here with permission. 

Have you personalized your email list lately? Emails are a huge part of how you get your message across- so make sure they’re getting seen by as many people as possible! According to Certona, only 39% of online retailers send personalized product recommendations via email, but all the evidence says personalized emails are far more effective.

We’ve compiled a list of well-researched statistics that show what you might be missing out on- take a look!

Tweet This: The trick that gets 26% more open clicks in #emailmarketing 

7 Reasons To Get Personal With Your Email List from Red Branch Media on Vimeo.

  • Email marketing technology is used by 82% of B2B and B2C companies. (source)
  • Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. (source)
  • Personalized emails deliver 6x higher transaction rates. (source)
  • Marketers see an average increase of 20% in sales when using personalized web experiences. (source)
  • 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. (source)
  • 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. (source)
  • 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. (source)
  • 76% of marketers see active growth in their number of email subscribers. (source)
  • Segmented and targeted emails generate 58% of all revenue. (source)
  • Emails with personalized subject lines are 26% more likely to be opened. (source)
  • 74% of marketers say targeted personalization increases customer engagement. (source)
  • Marketers have noted a 760% increase in revenue from segmented campaigns. (source)
  • 50% of companies feel they can increase interaction within email by increasing personalization. (source)

This article originally featured on the Marenated blog on our sister-site, Red Branch Media. It’s a whole new world over there, take a look

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